Transforming Insurance Sales with Salesforce Innovation

Modernising Operations and Maximising ROI Through Salesforce Financial Services Cloud

Platform

Financial Services Cloud, Service Cloud, Salesforce Managed Services

Location

London, UK

Industry

Insurance

Project

Salesforce implementation, automation, and analytics to streamline agency operations and improve customer engagement

Company Profile

This UK-based insurance firm has been providing property and casualty cover since the 1990s. With a trusted brand reputation and a network of independent agents across various areas, the organisation delivers tailored insurance solutions to homes, farms, small businesses, and faith-based institutions. Known for combining attentive local service with the power of a nationwide network, the company has built a solid reputation for reliability, innovation, and long-term client satisfaction.

The Challenge

As the company expanded, its success became increasingly reliant on hundreds of independent agents and agency partners. However, outdated systems and fragmented processes made it nearly impossible to:

  • Track agent performance or customer engagement in real time
  • Manage claims, visits, and policy updates efficiently
  • Generate reliable reports across regions and agents
  • Provide agents with a platform to manage their customer relationships

Agents relied on spreadsheets and manual tracking, resulting in missed follow-ups, inefficiencies in claims processing, and limited visibility into customer needs or policy history. Leadership lacked actionable insights, and the company was unable to scale or optimise its agent-driven model without a major transformation.

The Objective

The company sought to build a unified digital ecosystem that would:

  • Centralise customer data and interactions for agents and agencies
  • Automate visit tracking, claims updates, and policy management
  • Generate region-specific performance reports
  • Improve collaboration across states and departments
  • Provide real-time dashboards and predictive insights for leadership

The aim was to equip field teams with modern, mobile-friendly Salesforce tools, while also providing executive-level visibility and strategic control.

The Logic Mount Solutions

Logic Mount partnered with the client to implement a scalable, intelligent solution built on Salesforce Financial Services Cloud, Service Cloud, and custom integrations.

  • Financial Services Cloud Implementation: We developed a bespoke agent management platform where agents could log visits, submit claims updates, manage customer data, and generate state-specific PDF agreements, all in one place.
  • Service Cloud Customisation: A unified service portal enabled real-time tracking of claims, complaints, and client communications. Automated alerts ensured nothing was overlooked.
  • Weekly Reporting System: Logic Mount created a robust reporting mechanism integrated with AWS S3 for visual compliance tracking, enabling the company to view agent performance, policy sales, and claims progress across all the areas served.
  • Salesforce Managed Services: Our team provided 24/7 system support and certified Salesforce consultants to optimise the client’s environment, resolve complex workflow issues, and continuously drive ROI.
  • Dashboards & Analytics: Custom dashboards gave executives a full view of sales performance, claims activity, and territory-specific insights. Predictive analytics helped forecast trends and optimise resource allocation.

The Stages

Following Logic Mount’s Agile Delivery Framework, the transformation unfolded across several key milestones:

Discovery & Planning

We partnered with agency managers and field agents to understand every workflow, challenge, and compliance requirement across different states. A clear technology roadmap was created from the findings.

Platform Configuration

Salesforce Financial Services Cloud was tailored to reflect agency-specific processes including visit logging, product mapping, and customer relationship tracking. PDF generation and claims workflows were automated for compliance.

Reporting & AWS Integration

Using middleware and AWS S3, we enabled agents to upload custom reports (including images) and made compliance tracking visual, shareable, and audit-ready.

Training & Adoption

After thorough testing, we led department-specific training for agents, support teams, and executives to ensure full adoption.

Managed Services Roll-out

Post-launch, Logic Mount delivered flexible support to keep the system performing at its peak, proactively resolving issues and continuously aligning the platform with business goals.

The Result

Logic Mount’s solution transformed the company’s agent operations from paper-based to predictive, enabling powerful performance and customer experience gains.

The Core Outcomes:

  • 40% improvement in agent productivity: Automation and centralised tools replaced manual workflows
  • 30% faster claim processing: Field data entry and automated alerts sped up resolution times
  • 100% visibility across agents and territories: Leadership gained access to real-time dashboards and analytics
  • Higher ROI from Salesforce: Better user adoption, fewer delays, and improved cross-team collaboration
  • Future-ready infrastructure: The company is now prepared to scale into new regions with a modern, secure, and mobile-first Salesforce platform

What was once a fragmented process is now a fully integrated, intelligent Salesforce ecosystem that empowers agents, simplifies operations, and boosts bottom-line results.

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"We knew we needed to modernise our operations, but Logic Mount brought the vision and the precision to make it happen. From the agents in the field to our leadership team, Salesforce now supports every part of our business thanks to Logic Mount's deep expertise and hands-on approach."

"

VP of Operations

Ready to digitise and scale your insurance business?

Logic Mount empowers insurance companies with intelligent Salesforce solutions built for growth, compliance, and long-term ROI.

Contact us today to explore how Salesforce can pave your path to smarter operations and stronger customer engagement.